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Most buyers who want to build are holding two timelines at once. The new home has a completion date, and the current home has a market that does not take appointments. Listing first means moving twice. Listing last means carrying two mortgages, or writing an offer that depends on a sale.
The Trade-Up Program gives you a third option. Trust Home Builders purchases your current home at fair market value, and both transactions close on the same day. Your new home is never contingent on a sale, and you move once, on a date you already know.